Dorset Independence

October 13th, 2014

We were set the task of designing an independence poster for Dorset. Due to the fact that Scotland’s Independence was close to this time. When first starting to brainstorm ideas about Dorset we first started to think about all this things that can be represented by Dorset. This included the countryside and outdoors. This point was one of the main ideas behind Dorset, including castles, beautiful landscapes and the sea. These natural and aesthetic features meant that our outcome would have something to do with that.

When we started looking for ideas on independence we first looked at Scottish independence posters at that time and what they had in common. We found that many were very simplistic and plain to allow the reader to get the idea of the poster straight away and then walk along and carry on with their day. We also found out that the positioning of the poster would be in the lobby, an area in the building where students and lectures just walk through and not take much interest in. This meant that our poster would have to stand out and be eye catching to allow the busy moving observes to even see it.

We first started looking at word maps for inspiration when looking at posters. These posters including a map of the location and used its shape to in case words or phrases to do with the said location. We thought this would be a good way to show Dorset as it doesn’t have something that everyone really knows it for. Everyone we asked knew Dorset either for one thing or the other, and a clear path to follow was not obvious. I quite liked a poster found on maphugger.com, it used Wikipedia Article entries as a source to find the most common word that fits into a countries boundary. This design was also simplistic and the colours used were eye catching but not unpleasant to look at for a long time. The detail within the map was also rewarding to look at and find particular phrases that were small or hard to see. This made looking at the poster more interesting and almost forced me to look at the poster and read all of the words. This technique is very effective as the unordered layout makes reading it more enjoyable than a long list.

When first coming up with ideas we decided to incorporate a map of Dorset with the poster. This would show the whole of Dorset which may be more recognizable than a small castle or the pier in Bournemouth. This would mean we could start to convey the point straight away and give something that everyone may understand quickly.

I then made this poster..

This poster used a lot of white space and used large san-serif font which made it clear and easy to read. I wanted to have some colour in the poster to make it more visually pleasing so made the map blue. For the title “Dorset England” we decided to blur the England type. This gave the suggestion that Dorset was not part of England anymore as it fades away into the background. I liked the simplicity of this however we found that the idea of the poster was not obvious as we wanted as some viewers didn’t understand the concept.

We then went on the create this second poster, using the same word map as the previous poster.

This poster was much more interesting than the last, meaning that some people stopped and looked at the poster when walking through the lobby area. We liked the complexity inside the letters as in made people look closer and try and read the smaller type. This meant that people read all the describing and leading words to deduce what the poster represented and actually meant. I also prefer the colours chosen on the poster, as they stand out more than just the plain white poster background on the previous one.

Reference
http://maphugger.com/post/38323044556/laconic-history-of-the-world-2012-my-first